Examination of Vision and Organizational Value Statements in Air-Cargo Companies
Air cargo companies discovered new business dynamics in response to the increased demands during the pandemic. The demand that continued in the post-pandemic period has also enabled them to redefine their goals for the newly developed business processes. The business visions related to these goals could also be decisive for the organizational values of the cargo companies. In the literature of strategic management, organizational values are needed for employees to share the vision, which is defined as the desired future position or dream. Organizational values are the most important component of corporate culture. In this regard, organizational values will play an important role in creating a conducive environment for achieving the vision. In this study, the vision statements and organizational value statements of four businesses licensed in the air cargo operation class by the General Directorate of Civil Aviation, which only engage in cargo transportation, were examined. The vision and organizational value statements obtained from the official websites of the businesses were subjected to content analysis. In the content analysis, the statements were coded and summarized into categories, and then themes representing these categories were created. After the vision and organizational value themes for the sector as a whole were identified, the commonalities for each business were determined, and a chi-square test was conducted. According to the chi-square test result, businesses in the air cargo sector are not statistically significantly different from the overall sector in terms of the content of their vision and organizational value statements. The themes of vision statements are mostly also present in organizational value statements. Vision themes include globalization, customer, partner, sustainability, quality, leader, special flexible solutions, innovation, growth, competition, and professionalism. Some of the organizational value themes are honesty, fairness, customer focus, respect for people, innovation, teamwork, leadership, performance, and globalization. The research is the first study in the literature to examine the relationship between vision statements and organizational values in Turkish air cargo companies, and it revealed that the companies examined were not significantly different at the sector level. Corporate managers must closely monitor the process of dynamically creating organizational values in order to realize the vision